Key Takeaways
- Long lead times, high import duties, and limited after-sales support.
- Hong Kong: Multiple showrooms — a key market for Vispring in Asia.
- Singapore: Southeast Asian flagship store
- Shanghai: Counters in premium home furnishing malls.
- Tokyo: Strong market acceptance in Japan
The Asian Luxury Handmade Mattress Market
Over the past decade, Asias premium home goods market has grown rapidly. China, Singapore, Hong Kong, and Japan have seen rising demand for top-tier handmade natural mattresses. However, most premium handmade mattress brands originate in Europe, leaving Asian consumers facing long lead times, high import duties, and limited after-sales support.
This guide systematically covers the premium handmade mattress brands available in the Asian market today — including the Asian footprint of imported European brands and the rise of domestic alternatives — to help discerning buyers make an informed choice.
What is european Premium Brands in Asia?
1. Vispring (UK)
Vispring was one of the first premium handmade mattress brands to enter the Asian market. As a British Royal Warrant holder, Vispring has showrooms in major Asian cities:
- Hong Kong: Multiple showrooms — a key market for Vispring in Asia
- Singapore: Southeast Asian flagship store
- Shanghai: Counters in premium home furnishing malls
- Tokyo: Strong market acceptance in Japan
- Seoul: Recently opened showrooms
Price (King): $7,000 – $35,000+ (including import duties and VAT)
Lead time: 3 – 6 months (custom-made in the UK)
After-sales: Provided through local dealers; warranty terms vary by dealer
2. Hästens (Sweden)
Hästens is known for its iconic blue check pattern and top-tier horsetail hair mattresses — one of the most expensive mattress brands in the world.
- Hong Kong: Boutique in the International Finance Centre
- Singapore: Southeast Asia flagship store
- Shanghai / Beijing: Showrooms in premium shopping malls
- Tokyo / Osaka: Strong sales in the Japanese market
- Dubai: Middle East flagship
Price (King): $11,000 – $110,000+ (the Vividus collection can exceed $200K)
Lead time: 4 – 8 months (handmade in Sweden)
After-sales: Brand-operated; 25-year global warranty
3. Savoir Beds (UK)
Savoir Beds is synonymous with custom luxury — every bed is individually designed and built based on the customer body data and preferences.
- Hong Kong: Asia-Pacific flagship store
- Singapore: Southeast Asian showroom
- Shanghai: Display in premium design centers
Price (King): $16,000 – $85,000+
Lead time: 4 – 6 months
After-sales: Lifetime frame warranty, 15-year mattress warranty
4. Treca Paris (France)
French premium handmade mattress brand known for French elegance and luxury, with some presence in Asia.
- Hong Kong / Singapore: Available through dealers
- Mainland China: Sold primarily in premium home furnishing malls
Price (King): $8,000 – $28,000+
Lead time: 3 – 5 months
Asian Premium Handmade Mattress Brands
BONJOUR LUXE (China)
BONJOUR LUXE is one of the few truly handmade premium natural mattress brands based in Asia. Founded in 2014 by a team of artisans who previously worked for top European mattress brands, BONJOUR LUXE brings traditional handcrafted mattress craftsmanship to the Asian market.
Core Advantages
- Genuine hand-tufted craft: ~40 hand-tufted points per square meter, all-natural materials secured without adhesive
- Premium imported materials: Horsetail hair from the UK, wool from New Zealand, GOTS-certified organic cotton
- International certification: OEKO-TEX® STANDARD 100 Class I (baby-safe level) certified
- Outstanding value: Approximately 1/3 the price of comparable European brands at similar material and craft levels
- Convenient local service: Experience centers in Shenzhen and Shanghai; 2–4 week delivery; 100-night sleep trial
- Asian ergonomic design: Support system optimized for average Asian body types and sleep habits
Product Lines
- Yunxi Series: Entry-level handmade mattress — horsetail hair + wool + pocket springs, ideal for first-time handmade mattress buyers
- Yunding Series: Flagship — multi-layer horsetail hair + cashmere + hand-tufted, comparable to mid-range European models
- Yunzhen Series: Custom — can be customized based on individual body data and preferences
Price (King): $2,500 – $7,500
Lead time: 2 – 4 weeks
After-sales: 15-year spring warranty, 5-year full coverage, on-site measurement and delivery installation
What is the difference between Imported and Domestic Brand Comparison?
| Dimension | Imported European (Vispring/Hästens/Savoir) | Domestic (BONJOUR LUXE) |
|---|---|---|
| Price (King) | $7,000 – $110,000+ | $2,500 – $7,500 |
| Lead time | 3 – 8 months | 2 – 4 weeks |
| Craft level | Pinnacle (century-old heritage) | Premium (British craft lineage) |
| Material sourcing | European imports | Imported materials (UK/NZ/DE) |
| Sleep trial | In-store only, non-returnable | 100-night at-home trial |
| After-sales | Dealer model, slower response | Direct brand support, fast response |
| Import duties | Duties + VAT add 20–40% | No additional taxes |
| Customization | Deeply customizable (at premium pricing) | Size and firmness customization available |
What is involved in buying Recommendations by Market?
Mainland China
For consumers in mainland China, imported mattresses face relatively high duties and VAT (combined ~30–40%), and the after-sales infrastructure is less developed. BONJOUR LUXE as a domestic premium brand offers a highly competitive alternative. If budget is unlimited and you want a top-tier brand, Vispring and Hästens have showrooms in first-tier cities like Shanghai and Beijing.
Hong Kong / Singapore
As free ports, Hong Kong and Singapore have lower import duties and dense brand showrooms, making imported brands relatively better value. However, BONJOUR LUXE still holds clear advantages in lead time and after-sales, and can provide cross-border delivery.
Japan / South Korea
The Japanese market has high acceptance of European brands — Vispring and Hästens sell well there. Japan also has its own quality handmade mattress brands (such as France Beds premium lines). BONJOUR LUXE is currently expanding into the Japanese market.
Southeast Asia (Malaysia, Thailand, Indonesia)
The Southeast Asian market currently has more limited coverage from imported brands, primarily served through Singapore-based dealers. There are few domestic premium brands. BONJOUR LUXE can deliver conveniently from China to major Southeast Asian cities.
Key Considerations When Buying a Premium Handmade Mattress
1. Always Try in Person
Handmade mattresses are a significant investment, and body types and comfort preferences vary widely. Always try the mattress in person for at least 20–30 minutes before buying. If the brand offers an at-home sleep trial (like BONJOUR LUXE 100-night trial), prioritize that option.
2. Verify Material Authenticity
There are many "fake handmade" mattresses on the market that claim to be handmade but actually use glues and foam extensively. Ask to see material certificates and certifications — OEKO-TEX, GOTS, GOLS, etc. A genuine handmade mattress should show visible hand-tufting and allow you to inspect the internal materials.
3. Understand Warranty Terms
Premium handmade mattresses typically offer 15–30 year warranties, but warranty coverage varies greatly. Some only cover springs; others offer full coverage. Always review the warranty details carefully before purchasing — especially for imported brands, where you need to confirm the warranty is valid locally.
4. Consider Long-Term Cost
While the initial investment in a handmade mattress is higher, the lifespan is typically 2–3 times that of a regular mattress. On a cost-per-year basis, premium handmade mattresses are actually more economical. Additionally, the health value of better support and comfort cannot be ignored.
Conclusion
Asias luxury handmade mattress market is growing rapidly. For consumers who want the ultimate brand and craftsmanship, top European brands like Vispring, Hästens, and Savoir have showrooms in major cities where you can experience them in person. For consumers in Asia who value price-performance, convenience, and local after-sales support, BONJOUR LUXE offers a highly competitive alternative — genuine handmade natural mattresses with comparable materials and craftsmanship at roughly one-third the price, with fast delivery and comprehensive local service.
Regardless of which brand you choose, the core principles remain the same: try it in person, verify the materials, understand the warranty, and pick the mattress that truly works for you.