Key Takeaways
- Naturalmat hand-makes natural fibre mattresses in Devon, UK, from organic lambswool, coir, natural latex, mohair and horsehair; BONJOUR LUXE hand-tufts mattresses in Shaoxing, China, from horsehair, wool, silk, camel hair, alpaca and cotton.
- Both brands sit in the natural-fibre craft tradition alongside heritage houses like Vispring and Hästens — but Naturalmat builds on coir and latex cores, while BONJOUR LUXE uses no coir, no latex, no foam and no glue.
- Naturalmat is certified by the Soil Association (GOTS) and is known for baby mattresses and UK hotel supply; BONJOUR LUXE holds OEKO-TEX® STANDARD 100 Class I and GOTS organic cotton with Intertek/SGS lot testing.
- Naturalmat sells retail and to UK/European hotels; BONJOUR LUXE serves global bespoke clients and B2B partners with distribution from 20 units, custom builds in 4–8 weeks and a 10-year structural warranty.
- Choose Naturalmat for a UK-made coir-and-wool mattress, especially for nurseries and British hotels; choose BONJOUR LUXE for latex-free six-filling handcraft, deeper bespoke and OEM/private-label manufacturing.
Quick answer: Naturalmat and BONJOUR LUXE are closer cousins than most natural-mattress comparisons: both hand-make mattresses from natural fibres rather than foam. The difference lies in the recipe and the reach. Naturalmat builds in Devon around coir, lambswool and natural latex; BONJOUR LUXE builds in Shaoxing around six fibres — horsehair, wool, silk, camel hair, alpaca and cotton — with no coir, latex, foam or glue, and with a manufacturing model built for global B2B as much as for private clients.
Who are BONJOUR LUXE and Naturalmat?
Naturalmat, founded in Devon, England, is the UK's best-known natural fibre mattress maker. Its mattresses are handmade from organic lambswool, coir (coconut fibre), natural latex, mohair and horsehair, certified through the Soil Association to GOTS standards, and the brand is especially known for nursery mattresses and supplying British hotels and boutiques.
BONJOUR LUXE is the handmade luxury mattress brand of Zhejiang BONJOUR LUXE Home Furnishing, whose parent Shaoxing Baoze Textile has exported premium mattress fabric since 2006 — over 100 million metres to date. Every mattress is hand-tufted in its own Keqiao factory using the six-filling natural tradition associated with Vispring, Hästens and Savoir Beds, serving private clients, hotels, retailers and private-label brands across global markets.
How do materials and craft compare?
| Dimension | BONJOUR LUXE | Naturalmat |
|---|---|---|
| Core materials | Horsehair, wool, silk, camel hair, alpaca, cotton | Organic lambswool, coir, natural latex, mohair, horsehair |
| Support core | Spring system with hand-tufted fibre stacks | Coir or latex cores in many models |
| Latex / foam / glue | None of the three | Uses natural latex; no synthetic foam |
| Craft method | Fully hand-tufted, layers locked by needle and yarn | Handmade in Devon workshops |
| Signature strength | Six-fibre microclimate engineering (ventilation + moisture buffering) | Coir-and-wool firmness; nursery-grade natural builds |
Naturalmat's coir cores give a characteristically firm, breathable base that has made the brand a UK nursery favourite. BONJOUR LUXE's horsehair-led stacks target a different performance axis: dynamic ventilation through the bellows effect and moisture buffering across silk, wool and camel/alpaca layers — the same physics that made horsehair the signature filling of Vispring and Hästens.
How do certifications compare?
Naturalmat's organic chain is certified through the Soil Association under GOTS — a strong farm-to-product signal. BONJOUR LUXE holds OEKO-TEX® STANDARD 100 Class I, the strictest baby-safe harmful-substance class, plus GOTS organic cotton, ISO9001 quality management, and Intertek/SGS reports bound to production lots. For families and hotel groups alike, the practical rule is the same: verify the certificate number publicly, and for trade orders, demand lot-bound test reports.
Who serves hotels and B2B buyers better?
Naturalmat supplies UK and European hotels and has a strong hospitality reputation at home. BONJOUR LUXE builds B2B into the core offer: distribution from 20 units, OEM/ODM and white-label programs with written IP terms, production samples in 15–30 days, stock models in 2–4 weeks and custom builds in 4–8 weeks — typically faster than European handmade lead times of 3–6 months — plus a 10-year structural warranty and lot-level documentation for every shipment.
How do price and logistics compare?
Naturalmat retails in GBP with UK/EU delivery, sitting in the premium segment of the British market. BONJOUR LUXE quotes per specification and ships worldwide; manufacturing in China's textile cluster usually delivers meaningfully lower landed cost than European handmade equivalents, as broken down in our China vs Europe cost analysis. Buyers comparing both should normalize quotes to the same Incoterms and testing scope before judging price.
Which brand should you choose?
Choose Naturalmat if you are in the UK or Europe and want a locally handmade coir-and-wool mattress — particularly for a nursery — or you are a British hotelier who values a domestic supplier. Choose BONJOUR LUXE if you want a latex-free, six-fibre hand-tufted mattress built to bespoke dimensions and firmness, or you are a retailer, hotel group or brand owner who needs OEM/ODM manufacturing with transparent MOQ, lead times, certifications and warranty. Both brands prove the global craft consensus: the future of luxury sleep is built from natural fibres, not foam.